Woof: It is Valentine’s Day

While poor planning may find many in the “doghouse” this Valentine’s Day, and despite the flurry of romance we have come to associate with this holiday, one cannot forget that special friendships should not be overlooked. As any pet owner knows, the purest and most unconditional love often comes walking into our lives on four legs.

While not to delegitimize the importance of any of pet, for many, the ubiquitous dog is the domesticated diva of choice. They come in all shapes and sizes, and retailers not have overlooked that reality. One might even argue that Valentine’s Day has in many ways, gone to the dogs.

According to the National Retail Federation, spending on pets is projected to reflect a 27 percent increase this year, totaling $751 million dollars spent on the pooches we love.

For those with a special pet in their life, here are a few easy guidelines to keep in mind when shopping for your furry “Bestie” to show them your affection on this special day and all year long:


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